A New Master Class FINDING THE POWER IN
SELF-CONTROL How to Ignite Your Willpower in Work, Social Relationships,
Addiction, Health, and Procrastination
Led by Roy Baumeister, PhD
Francis Eppes Eminent Scholar,
Professor of Psychology and
Head of the Social Psychology Program at
Florida State University
Vrije Universiteit Amsterdam
Distinguished Visiting Professor
King Abdulaziz University in Saudi Arabia
Wednesdays at 1:00 pm Eastern Other Time Zones
8 classes of 60 minutes each
Begins Wednesday, September 24, 2014
8 hours of CEs and ICF CCEUs
Or 3 Payments of $218
(plus optional $75 for CEs)
This wonderful class will soon be available
NEW! Q&A with Roy Baumeister on
the Finding the Power in Self-Control Master Class
(Recorded live 9/18/14) We had a wonderful,
unscripted Q&A with Roy today. Listen as he describes
his passion for the class, his approach to self-control
and self-regulation, and his answers to questions from
a global audience.
is the greatest human strength. People with high
self-control have stronger families and better love lives
than other people. They achieve more success in work and
school. They enjoy better mental and physical health.
They commit fewer crimes, have more friends and deeper friendships.
They are happier, and they live longer.
Teaching and modeling self-control is the greatest gift you
can give your child. These are not idle claims but the clear
results of many scientific studies. Along with intelligence,
self-control is far and away the most powerful trait for producing
success across the wide spectrum of human endeavor.
This Master Class will cover what science has taught us about
self-control. It is presented by one of the world's most prolific
and influential psychologists who has devoted much of his career
to conducting and publishing scientific experiments that have
gradually demolished and then replaced the reigning theories
about how self-control works.
2. The Eight Weeks:
This Master Class will begin by covering the basic
facts of self-control, as built up by many researchers over
The middle part of the course will focus on the
trailblazing work by Roy Baumeister and his many colleagues
and fellow researchers, illuminating the dynamics of willpower.
Starting from a small, rebellious position advocated
in two papers in social psychology's most prominent journal
(the Journal of Personality and Social Psychology), the
work has swelled into a worldwide phenomenon. These days almost
every week sees the publication of a new research article directly
testing and extending that theory, and many other works use
willpower to explain their findings.
Any successful scientific theory, especially
one that inspires research in many different laboratories, is
bound to generate rival theories and controversies. The third
part of the course will take a frank look at new data and competing
theories and offer the latest conclusions one can make. The
original theory is a bit too simple to cover all the new facts
and findings - but a revised and updated version remains the
best way to understand what we know now.
A particular benefit is that students in the
course will be able to know what has transpired since Roy's
2011 New York Times bestseller. Because the theory has inspired
so much research, our understanding of self-control is moving
forward rapidly. Most of what appears in that book is still
true, but some things have had to change and new insights and
information have been added.
Decision making depends on the same willpower
resource that is used for self-control. When willpower has been
depleted by acts of self-control, decision-making processes
change. Likewise, making decisions depletes willpower, and so
afterward self-control is likely to be compromised.
Everyone has to make decisions, but hardly anyone
realizes how your decision processes change when your willpower
is slightly depleted. Knowing what to watch for in the realm
of willpower and decision making may save you from making costly,
unwise, even dangerous decisions.
The final part of the course will move to broader
topics and questions, including implications for free will,
human nature, evolution, child rearing, and public policy. Roy
himself is pretty much non-political, but it is useful to develop
possible implications of self-control and willpower for society
3. What You Will Get Out of This Course:
There are two powerful sets of reasons to be interested
in self-control. One refers to practical benefits. Because self-control
is such a pervasive and powerful key to success in life, people
desire it for themselves and their children as a vital means for
making life better. Work, school, relationships, personal adjustment,
and mental and physical health all benefit from self-control.
Conversely, failures at self-control contribute
disproportionately to many problems and stresses in life. This
work will explain how to develop self-control and maximize its
benefits, how to avoid those failures of self-control that create
such problems, how to pass self-control on to one's children,
The fact that willpower is also tied to decision-making
and other factors makes it a key variable in work-family stresses
and a powerful bonus. If you want to improve your life for the
long run, this is the seminar that will provide a solid scientific
foundation in this most powerful and important factor.
The other set of reasons is intellectual. Self-control
is a key to understanding the self and is thus a vital part of
self-knowledge. It underlies much moral behavior and social responsibility.
Although the idea of free will is controversial, most experts
agree that humans are able to act in more flexible and responsible
ways than other creatures, and self-control is an important foundation
for that ability. Laws likewise assume that people are able to
control their impulses and alter their actions according to abstract,
impersonal rules. Most broadly, human society and culture depend
Thus, whether you want to improve your own life
(or the lives of your clients, students or children) or to understand
human nature and the human condition, it is centrally important
and vital to learn how self-control works.
4. Who Should Attend?
Self-control is a powerful key to a better life.
Its impact is rivaled only by intelligence - and a crucial difference
is that science has never figured out how to increase someone's
intelligence, but willpower can be improved even in adulthood.
If you or your clients want to manage your lives better - work
and school, love and family, mental and physical health, adjustment,
happiness - this course will help, teaching you much new information
about one of the pillars of success.
In addition, self-control is central key for
meeting many of life's most important challenges, such as dieting,
quitting smoking or addiction, getting exercise, finishing things
on time, and following through on resolutions to become a better
The course is particularly relevant to several
sets of professionals. First, all professionals whose clients
have goals and challenges for which self-control is centrally
important will find plenty to use. In addition, coaches, therapists,
educators and consultants need to understand how self-control
problems keep their clients from fulfilling their potential.
Second, people who have to make many decisions
will learn about decision fatigue and how to deal with it. This
is enormously important. Even President Obama has changed his
daily practices based on Roy's research.
course entails readings from a primary text--Willpower:
Rediscovering the Greatest Human Strength--by Roy Baumeister
and John Tierney. In addition, each week Roy will post relevant
research articles, videos, and blog entries for the next week
on the class' password-protected website.
Praise for Willpower: Rediscovering the Greatest
"An immensely rewarding book, filled with ingenious research,
wise advice and insightful reflections on the human condition."
--The New York Times--Steven Pinker, Professor of Psychology,
"Will, willpower, and mental energy have been shunned
by modern psychology. Roy Baumeister, the most distinguished experimental
social psychologist in the world, and John Tierney, a renowned
journalist, have teamed up to put Will back into its rightful
center stage place. This little masterpiece is a must read for
all of us who want to exercise, diet, manage our time, be thrifty,
and resist temptation."
– Martin Seligman, Zellerbach Family Professor of Psychology,
University of Pennsylvania, Past President of the American Psychological
"Willpower is sinfully delicious – once you start
reading, you won’t be able to stop. A fascinating account of the
exciting new science of self-control, told by the scientist who
made it happen and the journalist who made it news."
– Daniel Gilbert, Professor of Psychology, Harvard University,
author of Stumbling on Happiness
"Willpower affects almost every aspect of our lives.
From procrastination, to saving for retirement to exercising,
Tierney and Baumeister have given us a wonderful book in which
they not only share fascinating research on the subject but also
provide simple tricks to help us tap into this important quality."
– Dan Ariely, James B. Duke Professor of Psychology and Behavioral
Economics, Duke University, author of Predictably Irrational
"An accessible, empirically grounded guide to willpower
and how best to deploy it to overcome temptation. 'Willpower'
offers no shortage of helpful strategies to compensate for weakness
of will"--The Wall Street Journal
"Willpower (the thing) lies at the curious intersection
of science and behavior. Willpower (the book) lies at the intersection
of Roy Baumeister, an extraordinarily creative scientist, and
John Tierney, a phenomenally perceptive journalist. Ignore it
at your peril." --Stephen J Dubner, author of Freakonomics
"This is a manual from heaven for anyone who has ever wanted
to lose weight, stop smoking, drink less, work more efficiently
and more intelligently. An astonishingly good – and accessible
– inquiry into one of the more elusive areas of psychology: why
we go on thwarting ourselves when we really know better. On top
of that, Willpower is a vastly entertaining book, full of fascinating
stories about the complexities of our evolutionarily-wired brains.
A brilliant accomplishment, at every level."
– Christopher Buckley, author of Thank You For Smoking
"Who knew that a book about such a daunting topic could
be as wonderfully entertaining as it is enlightening! Tierney
and Baumeister have produced a highly intelligent work full of
fascinating information (and great advice) about a core element
of modern living. Bravo."
– David Allen, author of Getting Things Done and Making It
6. Roy's Private Class Webpage
Roy will be using a password-protected class webpage
that will be your home on the web for this class. In advance of
each session, we'll post his power points in multiple formats,
relevant articles, videos and blog entries. Then by Thursday evening,
we'll post the recording from that week's class as well.
In addition, there will be a private listserv for
the class that will allow students to make comments and post questions
during and between classes.
Real-time Questions During Class. Students will
submit questions to Roy real-time via email during the class.
When he pauses for questions, Ben will read the submitted questions
And by 24 hours after each session, you'll be able
to listen to the class recording online or to download a digital
recording of the class to your computer and MP3 player (eg your
Thus, when you have a conflict with a particular
class, you'll have the recording, PowerPoints, and readings, and
you won't miss a thing. For the Authentic Happiness Coaching™
Program, some students had ongoing conflicts and listened to the
entire class by recording. We anticipate that a number of Roy's
students in this class--for example, those living in Australia--may
decide to experience the class entirely by recording, still emailing
in questions to him between classes.
7. Class Time
1:00 - 1:59 pm Eastern (New York time)
12:00 - 12:59 pm Central (Chicago)
11:00 - 11:59 am Mountain (Denver)
10:00 - 10:59 am Pacific (Los Angeles)
5:00 - 5:59 pm UTC (GMT/Zulu)
7:00 - 7:59 pm CEST (Geneva)
3:00 - 3:59 am AEST Thursday (Sydney) All Time Zones
8. Day and Date
8 Wednesdays for an hour at 1:00 pm US Eastern starting
Wednesday, September 24, 2014.
8 Wednesdays at 1:00 pm (US Eastern Time)
1. Sept. 24th
2. Oct. 1st
3. Oct. 8th
4. Oct. 15th
5. Oct. 22nd
6. Oct. 29th
7. Nov. 12th
8. Nov. 19th
**As usual with high profile teachers, should
a conflict develop for Roy (e.g., if he's called to the White
House for an emergency consultation), we reserve the option
to skip a week(s) and to add any missed sessions at the end
of the class.
There are no prerequisites. This class is open to all.
10. Early Registration (On or Before 8/31/14)
The Early Registration period has closed.
11. Regular Tuition
$599 (+ optional CE fee*)
For CE information, see #15 below.
Three monthly payments of $218 (+ optional CE* fee)
For CE information, see #15 below.
*The CE fee is $75. Only register for CEs if you are a licensed
mental health professional in the US and need CEs from one of
the organizations listed in #15 below. Otherwise, when you register,
indicate that you do not need the CE fee by choosing the "Base
Unit Price with NO CE's" registration option. (There is no
fee for ICF CCEUs.)
12. International Students Registration
There is a quirk in our registration software that
requires that the field for "State" be filled in. Otherwise,
it will not process your registration. So if you live in a country
outside of the US, put something in the field for "State."
Where students in the US might put California or Texas, you just
need to put some characters in that field. Even the word "State"
itself works perfectly for this.
13. Coach Certification
class provides eight hours toward MentorCoach Certification for
students meeting the class attendance requirement (See
#16 below.) It can also provide eight hours toward ICF Certification
via an Accredited Coach Training Program such as MentorCoach or
via the ICF Portfolio Approach.
14. ICF Coach Continuing Education
This class is approved for eight hours of CCEUs (ICF Core Competencies)
from the International Coach Federation for students meeting the
class attendance requirement of being present, “live”, for 6.5
of the classes (See #16 below.) For students
who cannot attend live but who listen to all eight class sessions
by recording, this class qualifies for eight hours of CCEUs (Resource
Development). There is no fee for ICF CCEUs.
This class is also approved for eight hours of CEs (continuing
education units) for social workers (NASW) and Marriage and Family
Therapists in California (BBS). The CE administration fee is $75.
Note: The CE fee is $75 and applies only if
you are a licensed mental health professional in the US and need
CEs from one of the organizations listed above (NASW, BBS, etc.)
Otherwise, when you register, indicate that you do not need to
pay the CE fee by choosing the "Base Unit Price with NO CE's"
16. Attendance Requirements
class is recorded. Some students may listen to some or all of
the classes by recording at their leisure, sometimes emailing
in questions to Roy between classes. We applaud and support this
practice. We know one well-known Australian professor who used
to end his week listening to the recordings of Chris Peterson's
lectures on Friday evenings, drinking white wine and reclining
in his hot tub.
To receive credit for CEs, ICF CCEUs, credit toward MentorCoach®
Certification, or to receive a Certificate of Completion, students
must be present for 6.5 of the 8 classes.
Attendance at the actual class is documented by the student
emailing in two one-word attendance codes that are given out at
the beginning and end of each class. They must be emailed in within
24 hours of the end of class. Listening to the class by recording
does not count toward the attendance requirement for receiving
CEs, credit toward Certification, ICF CCEUs (Core Competencies),
or to receive a Class Certificate of Completion.
Note: Listening to all eight sessions of the class by recording
DOES qualify the student to receive 8 hours of ICF CCEUs (Resource
17. Refund Policy
You may withdraw your registration at any time before the beginning
of the second one hour class and receive a full refund. You are
responsible for the full tuition amount if you do not withdraw
before the beginning of the second class.
“The Science of Willpower” at Young Minds Conference,
Sydney, Australia (24 mins)
ABOUT ROY BAUMEISTER, PhD
F. Baumeister is currently the Francis Eppes Eminent Scholar,
Head of the Social Psychology Program and Professor of Psychology
at Florida State University. He is also Distinguished Visiting
Professor at King Abdulaziz University in Saudi Arabia and Special
Professor at the Vrije Universiteit Amsterdam.
He grew up in Cleveland, the oldest child of a schoolteacher
and an immigrant businessman. He received his Ph.D. in social
psychology from Princeton in 1978 and did a postdoctoral fellowship
in sociology at the University of California at Berkeley.
He spent over two decades at Case Western Reserve University,
where he eventually was the first to hold the Elsie Smith professorship.
He has also worked at the University of Texas, the University
of Virginia, the Max-Planck-Institute, the VU Free University
of Amsterdam, the University of California at Santa Barbara, the
Russell Sage Foundation, and Stanford's Center for Advanced Study
in the Behavioral Sciences.
Roy's research spans multiple topics, including self and identity,
self-regulation, interpersonal rejection and the need to belong,
sexuality and gender, aggression, self-esteem, meaning, and self-presentation.
He has received research grants from the National Institutes
of Health and from the Templeton Foundation.
has over 500 publications, and his 31 books include Evil: Inside
Human Violence and Cruelty, The Cultural Animal, Meanings of Life,
and the New York Times bestseller Willpower: Rediscovering
the Greatest Human Strength.
The Institute for Scientific Information lists him among the
handful of most cited (most influential) psychologists in the
He has received lifetime achievement awards from the Society
for Personality and Social Psychology and from the International
Society for Self and Identity, and most recently the William James
Award, the highest honor for lifetime achievement given by the
Association for Psychological Science.
Roy now lives by a small lake in Tallahassee with his wife and
colleague, Dianne Tice. In his (very rare) spare time, he enjoys
windsurfing, playing jazz guitar, and composing music on the piano.