MentorCoach, where the power of coaching was first
infused with the science of Positive Psychology,
is pleased to announce this extremely popular
Positive Psychology Master Class with psychologist, coach
and master teacher, Bob Siegfried, PhD.


A Positive Psychology Master Class

With Bob Siegfried, PhD

Begins November 2018

12 one-hour classes
12 hours of CEs and ICF CCEUs

Or 3 Payments of $228
(plus optional $75 for CEs)
Prerequisite: None


Listen as Ben Dean talks to master teacher, Bob Siegfried about such questions as "What IS Appreciative Inquiry?" How did Bob get interested in the field years ago? How does it fit into the broader field of positive psychology? Can this class dramatically empower me with my individual coaching clients? And more. (11 mins.) Click here to listen now or download the mp3 here.

1. What is Appreciative Inquiry?

Appreciative Inquiry is the study and exploration of what gives life to human systems when they function at their best. It's also a set of principles and guidelines for change work with personal change and organizational change is based on the assumption that questions and dialogue about strengths, successes, values, hopes, and dreams are themselves transformational. In short, Appreciative Inquiry suggests that human organizing and change, at its best, is a relationship process of inquiry, grounded in affirmation and appreciation. (Diana Whitney & Amanda Trosten-Bloom: The Power of Appreciative Inquiry, Berrett-Koehler 2003)


2. Learning Objectives
The Appreciative Inquiry Coaching Master Class:
Conversations that Matter

In this hands-on, minds-on class you will:

  • Learn how to use Appreciative Inquiry in coaching for
    • identifying a positive change agenda,
    • reframing deficit-based thinking patterns into appreciative thinking patterns,
    • moving from reaction to self-direction,
    • locating unique strengths and associating them with strong positive emotions,
    • creating valued, vivid, vital, and vibrant images of desired futures,
    • developing strategies and identifying resources for moving forward into those futures
    • fulfilling a positive change agenda by enacting--in the present--images and visions of a desired future.
  • Develop skills needed to construct effective Appreciative Inquiry (AI) questions.
  • Learn the Principles of AI and how to put them to work for you and your clients.
  • Experiment with several models for engaging you and your clients in the AI process.
  • Learn about the research on which AI is based.
  • Access a vast array of AI resources to support you in your work.


3. Learning Strategies
The Appreciative Inquiry Coaching Master Class:
Conversations that Matter

Learning Strategies

  • Read and discuss case studies and other narratives about real-world uses of Appreciative Inquiry and how AI can work in tandem with approaches to positive, solution-focused change.
  • Review Power-Point presentations on the various topics covered in the course
  • Explore and discuss the use of in your own life and in your conversations with your clients.
  • Post your reflections to an online journal and read and comment on the reflections of others.
  • Participate in optional bonus classes and interviews with AI practitioners as they discuss their experiences with AI and share their perspectives on its use of in coaching.
  • Participate in an optional Practitioners' support (small group, first come first served) teleconference that begins after the second or third class meeting. Practice and receive feedback on new skills and extend your understanding of AI.

4. Class Time


5. Class Schedule




6. Class Tuition

Single Payment
$649 (+ optional CE fee*)
For CE information, see #11 below.

Monthly Payments
Three monthly payments of $228 (+ optional CE* fee)
For CE information, see #11 below.

*The CE fee is $75. Only register for CEs if you are a licensed mental health professional in the US and need CEs from one of the organizations listed in #11 below. Otherwise, when you register, indicate that you do not need the CE fee by choosing the "Base Unit Price with NO CE's" registration option. (There is no fee for ICF CCEUs.)


7. International Students Registration

There is a quirk in our registration software that requires that the field for "State" be filled in. Otherwise, it will not process your registration. So if you live in a country outside of the US, put something in the field for "State." Where students in the US might put California or Texas, you just need to put some characters in that field. Even the word "State" itself works perfectly for this.


8. Open to All

There are no prerequisites for this class. It is open to all, both within the MentorCoach Community and without.

9. Coach Certification
This class provides twelve hours toward MentorCoach Certification for students meeting the class attendance requirement (See #12 below.) It can also provide twelve hours toward ICF Certification via an Accredited Coach Training Program such as MentorCoach or via the ICF Portfolio Approach.

10. ICF Coach Continuing Education

This class is pending approval for 12 hours of CCEUs from the International Coach Federation for students meeting the class attendance requirement of being present, "live", for 9.5 of the classes (See #12 below.) For students who cannot attend live but who listen to all twelve class sessions by recording, this class is pending approval for 12 hours of CCEUs (Resource Development). There is no fee for ICF CCEUs.

11. CEs

This class is also approved for twelve hours of CEs (continuing education units) for social workers (NASW) and, in California, for Marriage and Family Therapists (BBS). The CE administration fee is $75.

To receive credit for CEs, students must pay the CE fee and be present for 9.5 of the 12 classes. (See #12, Attendance Requirements)

Note: The CE fee is $75 and applies only if you are a licensed mental health professional in the US and need CEs from NASW. Otherwise, when you register, indicate that you do not need to pay the CE fee by choosing the "Base Unit Price with NO CE's" registration option.

12. Attendance Requirements

Every class is recorded. So if you have to miss a class, you'll still have access to all the content.

But to receive credit for CEs, ICF CCEUs, credit toward MentorCoach® Certification, or to receive a Certificate of Completion, students must be present for 9.5 of the 12 classes.

This class requires active participation. Listening to the class by recording does not count toward the attendance requirement for receiving CEs, credit toward MentorCoach Certification, ICF CCEUs, or to receive a Class Certificate of Completion.

13. Refund Policy

You may withdraw your registration at any time before the beginning of the second one hour class and receive a full refund. You are responsible for the full tuition amount if you do not withdraw before the beginning of the second class.

14. What People Are Saying About this Class and Bob Siegfried

"The Appreciative Inquiry class with Bob Siegfried has had a profound and lasting impact on my approach to coaching. Of all coaching classes, this is the one you can not allow yourself to miss." Anette Due Rosenzweig, Life Coach

"Bob did a marvelous job of re-framing coaching through the lens of positive inquiry. This course is a must for anyone interested in bringing aboard appreciative inquiry tools to their coaching practice. Bob uses a variety of resources including live coaching sessions, group participation, after class sessions (for those who wanted to probe deeper) and extensive reading materials and forums to post comments, ideas and inquiries." A Fleming, JD, Executive Coach

"Bob's Appreciative Inquiry Coaching class was one of my more favorite and beneficial classes. He gave a great overview of the AI concepts while offering new coaching techniques that I continue to use today." Karen Poole

"To be given the opportunity to view life experiences as Stories -- ones that can be reshaped, re-worded and remembered in ways that nurture us forward -- is a gift. Incorporating Appreciative Inquiry Principles are a blueprint to having this gift, and Bob's course clearly takes us from theory to practice with a spirit of generosity (and plenty of humor!)." Naomi Zemont, Ph.D, CMC Mentor Coach Trainer Team, Resources

"Bob Siegfried is a master of Appreciative Living, Not only does he understand it, but he truly lives the work. His extensive knowledge and practice of it incombination with his engaging presentation style makes him one of the best teachers out there. If you get an opportunity to take one of his classes, do it!" Jackie Kelm, Author & Founder, Appreciative Living, LCC, www.appreciative, Author or Appreciative Living: The Principles of Appreciative Living in Everyday Life.

Interview and Demonstration
Appreciative Inquiry Coaching in Action:

An Interview with Bob Siegfried on Appreciative Inquiry

Use the control bars below (A) to listen as Bob discusses Appreciative Inquiry and (B) to listen as Bob uses an Appreciative Inquiry lens in a live coaching session.

A. Introduction & Background (9 min 6 sec):
B. Demonstration & Feedback (39 min 33 sec)


First Definitions

Ap-pre’ci-ate, v., 1. valuing; the act of recognizing the best in people or the world around us; affirming past and present strengths, successes, and potentials; to perceive those things that give life (health, vitality, excellence) to living systems 2. to increase in value, e.g. the economy has appreciated in value. Synonyms: VALUING, PRIZING, ESTEEMING, and HONORING.

In-quire’ (kwir), v., 1. the act of exploration and discovery. 2. To ask questions; to be open to seeing new potentials and possibilities. Synonyms: DISCOVERY, SEARCH, and SYSTEMATIC EXPLORATION, STUDY.

from A Positive Revolution in Change: Appreciative Inquiry by David L. Cooperrider and Diana Whitney.

About Bob Siegfried, Ph.D.
The Appreciative Inquiry Coaching Master Class:
Conversations that Matter

Dr. Siegfried first encountered Appreciative Inquiry (AI) in the mid 1990's, while teaching, coaching, and consulting in the areas of technology innovation, planning, and human organization science. Seeing people flounder in the deficit-based, command-and-control approaches to change so prevalent in the lives and working environments of his clients, Bob scouted out new approaches to change work that would help his clients flourish. When he came across new and emerging paradigms, he put them to the test in real world environments. Those he found to have the greatest potential he incorporated into his practice, including Appreciative Inquiry, Narrative Practices, and subsequently Positive Psychology and Solution-Focused practices.

Throughout his professional career, Bob’s colleagues, students, workshop participants, and clients alike have consistently commented on his warmth, his respect for them and their ideas, his playfulness, and his ability to communicate clearly. (MentorCoach founder Ben Dean recently referred to Bob as someone who “can make the ineffable effable.”)

In addition to his work with individuals, Bob has consulted to, and designed and delivered programs for a numerous organizations, including World Bank • General Motors • National Institutes of Health • Villanova University • Southern Regional Education Board • AICPA • Executive Technology Associates • Radnor School District • ASPA • Corporation for Public and Private Ventures • Riggs Bank • General Electric • Carnegie Mellon University • Medical College of Pennsylvania  • Touche Ross • Verizon • and a number of for profit and not for profit organizations.

Bob has worked professionally as psychologist, consultant, educator, counselor-educator, manager, trainer and personal and professional coach.  Several years ago, he reframed his own professional life, moving from full-time professor/part-time practitioner to full-time practitioner/part-time professor.

Interested in pretty much everything, Bob is particularly interested in his family, making music with friends, fly-fishing, exploring things natural, and tinkering about the Harmonyville, PA country home he shares with his wife Lisa, a cat, and the occasional country critter brave enough to risk sneaking into the house. Bob's email address is

Subscribe to the Coaching Toward Happiness Newsletter... It's free.

Coaching Toward Happiness is a free monthly email newsletter. As a subscriber, you'll receive each month (or a little more often) a succinct article devoted to practical strategies for integrating Positive Psychology into your own life and into the lives of others. Visit for more information.


Copyright 2017-18, MentorCoach